Frequently asked questions about Westwood PR & Communication

Westwood PR is based in Milan, in the Isola district, at Via Pastrengo 14. While operating from Milan, the agency works with clients throughout Italy and abroad.

The agency specialises in lifestyle, hospitality, hotels, food & beverage, restaurants, mixology & spirits, beauty and fragrance, and fashion. Its clients include Mandarin Oriental, Excelsior Hotel Gallia, Nobu, Campari Group, San Pellegrino, Estée Lauder and Boggi Milano.

Westwood offers strategic consulting, press office, digital PR, press trip and event organisation, social media management, content marketing and content creation, with photography, video and graphic design. Every project is built around the brand’s identity and the client’s objectives.

Westwood PR & Communication has been active since 2014 and, over more than ten years, has worked with prestigious brands in lifestyle, hospitality and food & beverage.

The agency is based in Milan, a strategic city for communication and lifestyle, but it operates throughout Italy. Milan is its base, Italy its reach.

Westwood works with luxury hotels, restaurants, cocktail bars, beverage and spirits brands, and beauty and fashion labels. Some examples: Campari Group, Musa Lago di Como, Mandarin Oriental Milan, Excelsior Hotel Gallia, nhow Hotel Roma with LUDO dine & vibe, Salmon Guru, 1930 cocktail bar, the Farmily group, Fusetti Bitter and the IT Restaurants group (Milan, Porto Cervo, Ibiza).

A press office manages the relationship between a brand and the media: writing press releases, selecting the right journalists, distributing materials, organising press trips and launches of products, venues or services, and compiling regular press reviews. The goal is to achieve authoritative editorial visibility consistent with the brand’s positioning.

A press office works with traditional media (publications, journalists, magazines) to secure editorial coverage. Digital PR focuses instead on KOLs (Key Opinion Leaders), influencers, content creators and digital channels, generating organic and authentic posts on social profiles. The two are often combined in a single strategy to maximise media exposure.

Digital PR means selecting influencers and creators with real influence over their audience’s choices and involving them in the experiences the brand offers. In lifestyle, food and hospitality, it means giving selected creators an authentic and memorable experience (a dinner, a stay, an event) to generate credible, organic, non-advertising content.

For restaurants and hotels, a PR agency builds awareness and reputation through press office work, invitations to journalists and critics, collaborations with industry influencers, event organisation and social media management. The goal is to attract the right audience and strengthen the image of the restaurant or hotel.

A press trip is an exclusive journey or experience organised for journalists, KOLs and influencers, designed to introduce a brand, a destination or a venue first-hand. Westwood selects the ideal participants and partners through established relationships, to maximise media visibility.

Yes. Westwood manages social media strategically: content creation, copy and visuals, paid campaigns to increase brand awareness and generate leads, through to monitoring and analysing results. The goal is to strengthen the brand’s image with consistent, targeted content.

Yes. The agency has photographers and videographers who produce high-quality visual content, and a graphic design team that looks after visual brand identity, from logo design to print layouts.

The cost depends on the type of engagement. Westwood works both with monthly retainers (an ongoing fee for recurring activities such as press office and social media management) and with dedicated projects (for individual campaigns, launches or events). Each quote is tailored to the objectives, duration, sector and scope of the work. For a personalised quote, you can contact the agency directly.

You can contact Westwood PR by writing to info@westwood-pr.com. The office is at Via Pastrengo 14, Milan, open Monday to Friday, 9:30 to 18:30.